Friday, January 31, 2020

Building Brands in Emerging Markets Essay Example for Free

Building Brands in Emerging Markets Essay 1.Briefly State the Main Idea of the Article. The main idea of the article is to explain the entry barriers that new products need to handle in emerging markets that in developed markets. The existence of different kind of channels available to promote their product and expand the awareness. The main three factors discussed in the article are: Word of mouth, in store experience and initial brand consideration. But, there are other factors that also can play a major role in the growth of a product in any market as is the geographical location of the product. In developed countries where access to internet and TV it is not limited, the media marketing plays a big role in the awareness of the product because this might be the first approach to early adapters or new consumers of the product. While in countries where access to internet or a TV is limited, the product only can rely on the Word of Mouth. 2.List Three important Facts That the Author Uses to Support the Main Idea. Word of mouth: This channel it is the most important for a new product in a new market, because it depends of the feedback is given by friends, relatives to the consumer. The in store experience: this is when the consumer has the first interaction with the product and that influences the final decision of the consumer. The initial brand consideration: This factor does not play a big role compared with the other two but is a factor to be taken into consideration for future product in order to expand the awareness of their product. 3.What Information or Ideas Discussed in this Article are Also Discussed in your Textbook, Discussion or Other Readings that You Have Done. Understand the Global Marketing Environment taking into consideration the different stages of the market. The different stages of the market in this article can be described as the low, high, upper level income of the countries where the access to media communication can be a crucial factor in order to expand the awareness of any product. Also, the social and cultural environments play a big role in the marketing plan of a product in emergent and developed markets, understanding these two environments will benefit the product in order to understand how to target a specific group of customers adding value to their needs. 4.List Any Examples of Bias or Faculty Reasoning That You Found in the Article. In my personal opinion I believe that the article does not have any faulty reasoning, I believe they are giving their feedback through their point of view, but I will like to address that most of the times developed countries fail to develop marketing strategies in emerging countries, for example they focus in marketing their product through TV in countries where the abstention to buy new products promoted through TV or web is low, they need to bring new strategy ideas in order to market their product in other countries. 5.List Any New Terms/Concepts That Were Discussed in the Article and Write a Short Definition or Commentary. Word of Mouth: this concept it is not new for me I understand what it means but I think it is a crucial factor in order to buy something new for me. For example when I started with the mountain biking, I was the emergent consumer to the market but thanks to my friends I was able to decide which where the best bicycles for me considering my budget, as well the accessories required helmet, gloves, cleats etc. (this is an opposite example but I think it works to explain that word of mouth is a major player when marketing and expanding products)

Thursday, January 23, 2020

The Selective Service Act Essay --

In 1917, the Selective Service Act was created. Back then, there were very few women serving in the military. As of last year, there were about 214,000 active duty women serving in the United States Military (Women in the, 2012). The Selective Service Act is outdated. The Selective Service Act should be amended to allocate that women should have to sign up for selective service, just as men have too. Since the creation of the Selective Service Act of 1917, the role of a woman has evolved from the common role of a housewife, teacher or nurse. Now women have access to and are equally able to join many different career fields that were once gender based. The case Rostker v Goldberg 1981 debated whether or not women should be excluded from the Selective Service Act. Congress came to determine that â€Å"since women are excluded from combat roles in the Armed Forces, then they are not similarly situated for the purpose of the draft (Rostker, 1981)†. According to the Army Times in 2012, â€Å"The Army will start placing women in as many as 14,000 combat related jobs (Tan, 2012)†. So now, women are able to pursue combative careers in the military. Furthermore, women signing up for selective service will help increase the Armed Forces if the country is in need. According to Congress, â€Å"adequate armed strength must be achieved and maintained in order to insure the security of our nation (Selective Service, 2013)†. Having women on the draft will help to ensure that America will have enough members of the Armed Forces to be at war and to protect the home front. However, some say that the cost of allowing women to register is an issue. According to an estimated report created by The US General Accounting Agency, the funding for registering men in ... ...vice registration to women." GAO Reports. 98.199 (1999): n. page. Web. 8 Dec. 2013. . Sherman, J. "Candidates differ on female draft." Pittsburg Post-Gazette. N.p., 13 Oct 2008. Web. 8 Dec 2013. . Tan, M.. "Women in combat: Army to open 14k jobs, 6 MOSs. ." Army Times. N.p., 02 May 2012. Web. 8 Dec 2013. . "Women And The Draft: The Constitutionality Of All-Male Registration." Harvard Law Review 94.2 (1980): 406. Academic Search Premier. Web. 8 Dec. 2013. "Women in the Military Statistics." Statistic Brain. N.p., 04 Apr 2012. Web. 8 Dec 2013. .

Wednesday, January 15, 2020

Features of Twentieth Century Literature Essay

20th century is the age of modernism in literature. 20th century’s literature follows differently from the 19th century literature, because of importance given to presentation of human consciousness and human psychology. As result new narrative techniques like impressionism and stream of consciousness has been introduced, the purpose of whom is to highlight human perception. Impressionism has been adopted by many writers, replacing realism. 20th century is an age of emphasis on inner reality, therefore psychoanalysis and human psychology is an important part of literature. Experience is given structural support by, motifs, myths, and parallel themes. Isolation and, loss of hope in humanity are one of the salient themes of modern literature. E. M. Forster, Joseph Conrad and James Joyce are three prominent writers of the twentieth century, who applied modern techniques and themes in their novels. Human consciousness is an important aspect of 20th century novel. Human, thoughts, feelings and stimulations are much important constituent of the century s fiction. In fact â€Å"A Portrait of the Artist as a Young Man† is like a little world of Stephen’s mind, which is a result of an evolutionary process. Ulysses can be called the story of thought life of Stephen and Morgan within one day. Stream of consciousness is an emergent technique of 20th century novel, employed to explain human thoughts, feelings and stimulations. Stream of consciousness describes the flow of thoughts and feelings in the mind without a sequence, in other words in natural order.. Used for the first time by William James, Joyce gives new meanings to it by using in his novels, A Portrait, Ulysses and Finnegan’s Wake . Joyce makes use of stream of consciousness technique In Ulysses Mr Prince dines alone in a restaurant . Joyce takes us to his mind journey; an internal monologue â€Å"here is the soup, the smoking soup. Be careful that the waiter does not splash me†¦ in’ A Portrait of the Artist as a Young Man† Stephen’s flow of thoughts is revealed when he meets a man besides the bridge. : it must be eleven he thought†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. as he turned away he heard a clock somewhere near him†¦ he laughed as he heard it as it made him think of Mac Cann†. Isolation is an evident theme of 20th century literature. Stephen in† A Portrait of The Artist as a Young Man †is detached from his world. Stephen is an individual who wants to break free from the barriers of nationalism, religion and society. Stephen is standing apart from his fellows and peers,†but he apart from them and in silence, remembered in what dread he stood†¦ † Experience gets a structural support in modern literature, through parallel themes and use of myths. Ulysses is written parallel to odyssey. A portrait of the artist as a young man has the myth of Daedulus employed in it. In the writing of English fiction, the narrative technique has shifted from realism to a new method of impressionism. The purpose of impressionism is to lay stress on human perception and knowledge. It began from the work of Walter Pater and Henry James to flourish in the hands of, James Joyce, among others. Impressionism is vivid in â€Å"A Portrait of the Artist as Young Man†. Joyce uses impressionism in the epiphanic moment of Stephen’s life when he comes to know that he cannot repress nature and therefore his natural inclinations†. She seemed like one whom magic had changed into the likeness of a strange and beautiful seabird.. :† Impressionism is also employed in Joseph Conrad’s †Heart of Darkness†, which is a journey from darkness to light for Marlowe. Therefore he perceives things, learns and gets knowledge by interpreting things around him. Conrad employs impressionism for this process. .†Near the same tree two more bundles of acute angles sat with their legs drawn up†¦Ã¢â‚¬ ¦ his brother phantom rested his forehead†¦Ã¢â‚¬ ¦.. † Imperialism and colonization is one of the modern themes in 20th century English literature. A Passage to India and, Heart of Darkness throw light on manipulation by man when he is in power. Both works utilize Britain’s Age of Empire as a backdrop for the narratives and they explore British attitudes and behavior in the foreign locales of the imperial frontier. Ivory has a strong drive for white man and he does not leave any chance to get it. The action of each work takes place against the backdrop of Empire Heart of Darkness has the morbidity and pathos of modern literature, as it shows the gruesome face of mankind. Conrad has lack of hope in the modern man. Therefore Heart of Darkness raises important questions about the development of civilization. The civilized man plays havoc with the surroundings of the jungle, unchecked by rules and regulations. The developed society thus is held questionable. The white man plays a worse role than the barbaric who according to Marlowe’s observation probably don’t even know the concept of time. Heart of darkness is also a journey of self realization, both of Marlowe and Kurtz. Marlowe has a passion for maps since childhood. Maps lead towards new ways and help in exploration. Marlowe explores human self and the rotten truths of colonization during his journey up to the river to meet Kurtz. Heart of darkness has the perspective quality of 20th century literature. Conrad places the narrator inside the action of the story in order to remain impersonal. The narrator has an individual voice he interprets the things in his own way and thus we see a perspective of an individual. Conrad does not project any ideology or theory, but just scans the grim faces of mankind. A Passage to India by E. M. Forster is a novel on colonial rule and differences between the natives and British are revealed. It is a relationship between colonized and the colonizer. It discusses the modern problem of clash between cultures . It is a discourse on the cultural differences between two nations. In A Passage to India, the story of Adela Quested false accusation against the Indian Dr. Aziz ,that he attempted to rape her on an expedition to the Marabar Caves, becomes symbolic of the distortions of understanding and interpretation that can occur between cultures, and of the injustice that inevitably occurs when one people holds power over another . The passage to India is a discourse on the in understandable existence of man. It has the questions about the man’s existence which are the feature of 20th century literature. Marabar Caves themselves are an important symbol Their freezing regularity, hard to decipher echo that follows any sound made within them, come to represent the nullity of human action, the meaninglessness of existence. As in all 20th century literature the psychological effect of the colonization is clear in a passage to India. The British people cannot come out of the psychological influence that they are a much exotic race than the Orientals, where as the natives are hostile to them. As a result it ends up that with their given psychologies the two nations cannot unite. Ms Adela quested cannot stand the reality, the real India and her illusion becomes symbolic of the psychological crisis. Ms Moore undergoes a transformation as compared to other English men.

Tuesday, January 7, 2020

The Misfit and the Grandmother in Flannery O’ Connors A...

â€Å"A Good Man is hard to find,† a short story written by Flannery O’ Connor, is one of the most interesting stories I’ve ever come across to in my life. Born as an only child into a Catholic family, O’ Conner is one of the most â€Å"greatest fiction writers and one of the strongest apologists for Roman Catholicism in the twentieth century (New Georgia Encyclopedia).† She was a very strong believer in her faith and she used her stories as a tool to send the reader a message that were most likely ignored and almost never uttered out loud. The story revolves around a grandmother who believes to be high and mighty around others. This results in her downfall later on. â€Å"A Good man is hard to find,† is about a family who decide to go on a trip to†¦show more content†¦Blinded by her actions with her beliefs, she forgets the fact that faith without actions is dead. It is by this relentless character that causes her whole family to be murdered in the end. The way the grandmother sneaks the cat into the car and lies about the secret panel brings irony to her beliefs of what it is to be a lady. Her views on the â€Å"old south† is established when she calls an African American boy a â€Å"cute little pickaninny.† June Star’s remark upon the boy not having britches on leads on to the grandmother’s remark on how he might not be able to afford shows her lack of sympathy towards the less fortunate. This also makes the reader wonder why she even says such a thing in the first place. Instead of reaching out to lend a hand the grandmother ends her statement by simply saying that she would like to â€Å"paint a picture† of the scene. The Misfit on the other hand, acknowledges that he is not a good man but he â€Å"ain’t the worst in the world neither (364).† He accepts his misdeeds but he does not believe that the punishment he receives fit with the wrong he has done. He goes by the name ‘The misfit,’ because of how he really feels like. It is apparent that he is from a good family background from the way he describes his parents. â€Å"God never made a finer woman than my mother and my daddy’s heart was pure gold (363).† He does not deny the existence of a supreme God, and he doesShow MoreRelated Foreshadowing in Flannery O Connors A Good Man Is Hard to Find910 Words   |  4 PagesForeshadowing in Flannery O Connors A Good Man Is Hard to Find Flannery O Connor, a native of Georgia was one of the most prolific writers of the twentieth century. As a strict Catholic, O Connor often displayed a sense of spiritual corruption within the characters in most of her stories. One of O Connors famous stories, A Good Man Is Hard to Find, reveals the image of spiritual deficiency inherent in the characters which foreshadowed a bloody end. The grandmother communicated theRead MoreWilliam Faulkner, A Native Of Mississippi, And Flannery O Connor1624 Words   |  7 PagesFaulkner, a native of Mississippi, and Flannery O’ Connor, a native of Georgia, are widely recognized as two of the most important and challenging American writers of fiction in the 20th century. Both of them are also two of the most typical writers who use the Southern Gothic style in their stories, which employs the use of ghastly, ironic events to investigate the values of the American South, such as A Rose for Emily of Faulkner, and A Good Man Is Hard to Find of O’ Connor. 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A story she wrote called â€Å"A Good Man is Hard to Fine† gives the perfec t example of her expressing her anger with people whoRead MoreGood And Evil : A Good Man1059 Words   |  5 Pagesthe image and placement of good and evil seem to be fairly easy to identify. Good and evil are viewed differently in many people’s eyes. In A Good Man is Hard to Find, good and evil seem to be easy to understand and identify, but once true horror comes into the equation, the characters true values become apparent. Flannery O Connor’s A Good Man is Hard to Find is about a grandmother and her family traveling to their vacation spot in Florida. Along the way the grandmother remembers a house that sheRead MoreA good man is hard to find2182 Words   |  9 PagesThe Use of Religion in Flannery O’Connor’s â€Å"A Good Man is Hard to Find† Flannery O Connor is a Christian writer, and her work shows Christian themes of good and evil, grace, and salvation. O’Connor has challenged the theme of religion into all of her works largely because of her Roman Catholic upbringing. O’Connor wrote in such a way that the characters and settings of her stories are unforgettable, revealing deep insights into the human existence. In O’Connor’s Introduction to a â€Å"Memoir of Mary